QuestionPro

QuestionPro's online survey software is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a solution that will meet your requirements.

Our survey software includes a full suite of tools for creating surveys, sending email invitations, and analyzing survey data.

The Easiest Way to Grow Sales and Double Customer Loyalty - Send a Survey and Do NOTHING

The Easiest Way to Grow Sales and Double Customer Loyalty – Send a Survey and Do NOTHING

Of course, I’m over-simplifying, but not really.  According to a Harvard Business Review Study called US Banking Customer Satisfaction Study written by Dr. Paul M. Dholakia and Vicki G. Morwitz, simply going through the process of running a customer satisfaction study will double customer loyalty. (more…)

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— 1 day ago
Your Survey Has a Brain; How to Use Logic to Find High Value Customers

Your Survey Has a Brain; How to Use Logic to Find High Value Customers

If you’re still thinking that all you can use surveys for is collecting feedback — then you are missing out on a HUGE sales opportunity.   (more…)

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— 2 days ago

Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the…

Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they are flawed, is preferable to having two sets of perfect directions that, when enacted together without reference to each other, cause havoc.   (more…)

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— 4 days ago
Personalization Ideas From the Experts

Personalization Ideas From the Experts

It shouldn’t surprise you the personalization came up as a customer service trend for 2014. Today’s internet and social media technology make personal interactions with your customers so ridiculously affordable and low-tech, that this is a trend you should start looking at implementing right after you finish reading this article. I’m going to lead you through it, so relax and enjoy the ride. (mor…

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— 1 week ago
Hit the TURF - How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach

Hit the TURF – How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach

I have a confession to make, I run my business on two extremes; either I have NO IDEA what to create as a product or service offer or I jump into creating something without having a clue about whether my clients and customers want it or not.  I’m going to go out on a limb and say that more than 80% of you just do the basic analysis of your data, and you don’t even touch some of the über-cool…

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— 1 week ago
Attention Big Chains — Your Employees are Skewing Your Surveys - DUH

Attention Big Chains — Your Employees are Skewing Your Surveys – DUH

Let me begin by saying that this is NOT a rant.  As someone who works with corporate clients and who implements and runs customer surveys I can completely appreciate the effort — but what’s the point if it’s not generating the desired results.  Or is it?   (more…)

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— 1 week ago
Killer Survey Tip: How to Screen Out Respondents Without Hurting Their Feelings

Killer Survey Tip: How to Screen Out Respondents Without Hurting Their Feelings

“Why do I always get screened out of surveys?”  Given how difficult it is to actually get targeted respondents, I thought this was a provocative question.  Apparently there are folks who actually get their feelings hurt for being screened out and will bail on your survey.  Hmmmm (more…)

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— 2 weeks ago
Starting a Small Business? Which States are the Friendliest?

Starting a Small Business? Which States are the Friendliest?

Small businesses need all the help they can get these days. So if your company resides in one of the friendlies states for small business, you have something going for you. Thumbtack.com, in partnership with the Ewing Marion Kauffman Foundation, recently released the second-annual Thumbtack.com Small Business Friendliness Survey showing that Utah, Alabama, New Hampshire, Idaho and Texas rated as…

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— 2 weeks ago
Marketers Correlate Facebook Likes to Social Media Effectiveness

Marketers Correlate Facebook Likes to Social Media Effectiveness

A recent Ipsos study with marketers sites that nearly 90% of marketers cite Facebook likes as the best measure of social media content effectiveness.

(more…)

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— 3 weeks ago