QuestionPro

QuestionPro's online survey software is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a solution that will meet your requirements.

Our survey software includes a full suite of tools for creating surveys, sending email invitations, and analyzing survey data.

Where Should I Put that “Overall” Question? or Question Order Bias

Where Should I Put that “Overall” Question? or Question Order Bias

We’ve talked in the past about what questions you might want to consider including in your surveys. We’ve told you about things to avoid when putting together customer feedback surveys. And we’ve discussed some bias that can be involved when employees administer a customer satisfaction survey incorrectly.

sat_levelsWith this post, we’re going to dive into one of many oft-discussed market research…

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— 2 hours ago
How to Increase Your Online Survey Response Rates

Online surveys have a lot of different purposes and can be a great way to receive feedback or helpful data.

How to Increase Your Online Survey Response Rates

Online surveys have a lot of different purposes and can be a great way to receive feedback or helpful data.

— 21 hours ago
How to Engage Your Customers in New Product and Service Development

How to Engage Your Customers in New Product and Service Development

What if I told you that you could start selling a product or service BEFORE it’s developed?  That sounds absolutely crazy and it turns the tables on a traditional product development cycle.  But this is a viable cost-saving, profit building strategy that a lot of entrepreneurs are using.  It also goes by the name of “minimum viable product” in some industries. (more…)

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— 5 days ago
How Surveying Customers Can Actually Increase Sales

How Surveying Customers Can Actually Increase Sales

Maintaining and building a customer base is the key to good business. While acquiring new customers is more difficult than maintaining existing ones, it is still crucial to keep existing customers while enticing new ones. Surveys are a great way to do both.

Research has found that simply asking the customer how a business was performing is a great way to keep current customers satisfied and earn…

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— 6 days ago
Putting Customer Feedback to Work

Putting Customer Feedback to Work

problem, analysis, and solution

Image credit: geralt via pixabay cc

We’ve talked a lot about getting customer feedback and why it’s important. We have a variety of tools available to help you get started: survey templates for various industries, a few blog posts about the topic, and our software to put it all together.

Once you get a feedback program going, though, what next?

Recently, research results were released by Software…

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— 6 days ago
20 Not-so-Obvious Questions to Ask Your Customer on Your Survey

20 Not-so-Obvious Questions to Ask Your Customer on Your Survey

Sometimes the toughest part of getting customer feedback is knowing what information to collect and what questions to ask.  It’s so tough, in fact, that there are some users who turn into a pillar of salt when confronted with the dreaded — “Create a Survey” button and have to choose “New Survey” to create a survey from scratch. (more…)

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— 1 week ago
Two Easy Ways to Overcome Feeling Like a Failure

Two Easy Ways to Overcome Feeling Like a Failure

What was your most embarrassing moment?  If you couldn’t come up with at least three of them, you are holding back on life and possibly the success you’ve been dreaming about. (more…)

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— 1 week ago
How to Use Google Hangouts as an Online Focus Group Platform

How to Use Google Hangouts as an Online Focus Group Platform

All of my marketing life, I’ve dreamed of doing focus groups more often.  But those corporate style focus groups were always over the budget and out of reach.  I’ve always wondered how much more successful some of my campaigns or product launches would have been had I been able to interact with out target customers face-to-face. (more…)

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— 1 week ago
Going beyond the email campaign

Going beyond the email campaign

You’ve created your survey – now it’s time to get people to take it! While distributing via an email campaign is the traditional way to get your survey visible, it’s is far from the only way to increase your survey’s visibility. You can easily combine some survey distribution best practices with QuestionPro’s capabilities to get your survey in front of as many users as possible.

Once your survey…

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— 1 week ago
Low Cost Market Research Tips for Startups

Low Cost Market Research Tips for Startups

Every year close to 700,000 small business close their doors.  There are lots of articles about the causes of small business failure, and when you look at all of them, the two big ones that stand out are:

  1. Not selling the right stuff
  2. Not selling to the right customer

(more…)

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— 2 weeks ago